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Creating a Data-Driven Organization: Practical Advice from the Trenches

Creating a Data-Driven Organization: Practical Advice from the Trenches

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Product Details

What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that ...MoreWhat do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company, from analysts and management to the C-Suite and the board. - Through interviews and examples from data scientists and analytics leaders in a variety of industries, author Carl Anderson explains the analytics value chain you need to adopt when building predictive business models--from data collection and analysis to the insights and leadership that drive concrete actions. You'll learn what works and what doesn't, and why creating a data-driven culture throughout your organization is essential. - Start from the bottom up: learn how to collect the right data the right way - Hire analysts with the right skills, and organize them into teams - Examine statistical and visualization tools, and fact-based story-telling methods - Collect and analyze data while respecting privacy and ethics - Understand how analysts and their managers can help spur a data-driven culture - Learn the importance of data leadership and C-level positions such as chief data officer and chief analytics officerLess

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